Putri, A.E., Br Girsang, A.T. , Br Barus, E. , Kusmarini, K., Sari, M.Y. and Rifki, A. 2026. An Analysis of Product Differentiation Strategies to Improve the Competitiveness of Culinary MSMEs: A Case Study of Ayam Geprek and Penyet Memei 2. TOFEDU: The Future of Education Journal. 5, 2 (May 2026), 2168–2175. DOI:https://doi.org/10.61445/tofedu.v5i2.1817.