PUTRI, C. T.; KOESWANDI, T. A. L. .; RAHMANI, N. N. . The Influence of TikTok Viral Marketing on Online Purchase Decisions of Implora Lipstick: The Mediating Role of Brand Awareness. TOFEDU: The Future of Education Journal, [S. l.], v. 4, n. 9, p. 5106–5111, 2025. DOI: 10.61445/tofedu.v4i9.1271. Disponível em: https://journal.tofedu.or.id/index.php/journal/article/view/1271. Acesso em: 21 dec. 2025.