Putri, C. T., T. A. L. . Koeswandi, and N. N. . Rahmani. “The Influence of TikTok Viral Marketing on Online Purchase Decisions of Implora Lipstick: The Mediating Role of Brand Awareness”. TOFEDU: The Future of Education Journal, vol. 4, no. 9, Dec. 2025, pp. 5106-11, doi:10.61445/tofedu.v4i9.1271.