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The Influence of Content Marketing, Experiential Marketing and Electronic Word of Mouth (e-WOM) on The Ticket Purchase Decision for The Movie Better Off Dead Among Gen Z Consumers in Jabodetabek. TOFEDU [Internet]. 2026 Jul. 4 [cited 2026 Oct. 9];5(2):3435-49. Available from: https://journal.tofedu.or.id/index.php/journal/article/view/1932