Putri CT, Koeswandi TAL, Rahmani NN. The Influence of TikTok Viral Marketing on Online Purchase Decisions of Implora Lipstick: The Mediating Role of Brand Awareness. TOFEDU [Internet]. 2025 Dec. 16 [cited 2025 Dec. 21];4(9):5106-11. Available from: https://journal.tofedu.or.id/index.php/journal/article/view/1271